strategic marketing management meaning in Chinese
策略市场营销管理
市场营销策略
Examples
- The strategic marketing management of public library
公共图书馆的战略营销管理 - The first part of this these proved necessary of the combination of marketing ethics and strategic marketing management through two aspects . the first aspect is external environment such as existence of immoral phenomenon , social responsibility and intensifying competition as well . the second aspect is internal environment which are satisfaction of customers , profit to both enterprise and their customer and building up a good reputation
本文先分析营销道德与营销战略管理结合的必要性，对必要性的论述从两个方面着手：一方面，侧重于外因，从不道德现象的存在、社会责任和竞争的加剧三个方面论述营销道德在营销活动中全面贯彻的必要性；另一方面从顾客满意、企业与利益相关者双赢、创建和维护企业的良好声誉入手，论述营销战略管理中融入营销道德的必然性。 - According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept , character and some other confusing concepts . it was explained through 5 steps which are environment analysis of ethical marketing , the destination establishment of ethical marketing strategy , laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy
然后，具体阐述营销道德与营销战略管理结合的途径? ?开发道德型营销战略，对道德型营销战略从定义、特征、易混淆概念辨析三个方面进行界定，并论述开发道德型营销战略的五个步骤：道德型营销环境分析、道德型营销战略目标、道德型营销战略方案制定、道德型营销战略方案实施和道德型营销战略控制。 - This text takes american ferro ( ningbo ) company as an mainly example , through the strategic marketing management of ferro ( ningbo ) company to arrive the no . 3 place in market occupying in china and explain the generally course and the content of the strategic marketing ? management . around the course and the content of the strategic marketing management
本文主要以美国ferro (宁波)公司为例，通过对ferro (宁波)在国内竞争激烈的粉末涂料市场上，如何运用战略营销管理的手段，在短短的四年里就进入国内市场占有率前三名的成长过程进行分析，来说明战略营销管理的一般过程和内容。 - With the strategic marketing theory as guide , regard analyzing environment as the starting point and the central issue of how raise the competitive power of enterprise . and combine with my opinion as the customer of ferro ( ningbo ) the new market management mode ; i have carried on the deep investigations . adopted the data compare from horizontal compare and history compare and theory inquiring method , make a systematic study the course and content of strategic marketing management from ferro ( ningbo ) company
笔者围绕战略营销管理的过程和内容，以战略营销理念为指导，以环境分析为出发点，以提高企业的竞争优势为中心，结合笔者作为ferro (宁波)的客户所体会到的一种全新的营销管理模式，进行深入地调查研究，采用横向比较，历史比较等数据分析与理论探讨相结合的方法，系统研究了ferro (宁波)公司战略营销管理的过程和内容，希望能够揭示出战略营销管理的一般规律和特性。